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- Last Updated: Wednesday, 16 July 2014 15:32
Teddy's Tips
Signs - Your Silent Salesperson
I'm a big believer in good, concise and printed signs in your business. Outdoor signs catch a customer's eye and directs them into your studio. Inside signs help the customer locate the project they plan on painting.
That's one reason why I really liked this marketing piece from Frontier Airlines - this makes it clear and easy to understand what they are promoting and what they want you to do also known as a call to action. LOW FARES DONE RIGHT - click here to view Frontier Low Fares Done Right promo page.
Bold Heading - Low Fares Done Right. OK that has my attention because I want the lowest fare possible. Wow, and done right. I don't know what they did wrong, but in my mind that means it is in my favor.
Then they make it as easy as 1 - 2 - 3.
- Choose your Fare and list all the benefits of Classic Plus or Economy
- Pick what is important to you and list all of the benefits -- i.e. carry on bag,choose my seat, etc.
- Enjoy your Frontier Hospitality - We take pride in treating you right.
I really like the simplicity of their message - It is all about ME!
Mayco has made it easy for you to direct your customers to an equally fun and rewarding experience. Download these printable and customizable signs to place in your studio. Allow the signs to act as your silent salesperson and direct them through the process. How many times does someone walk into your studio and have that deer in the headlights look? They like what they see, but they can't quite figure out what to do or what you sell. Make it easy for them to walk through the process with these signs.
Thank you for choosing Mayco, we know you have other glazes from which to choose. Now buckle up and enjoy the ride as we take you to Profit Town.